Why Sustainability should not be a trend?

Being a mom my passion to give everything pure to my son was the actual start for me to find solutions on organic food.  Designer in me thought why “Organic” should be limited to food where apparels are intimate part of our lives too.



        Upcycling is my interest as my love for clothing never really allowed me to waste fabric. I started believing in Sustainability when I met Guardians of weaves and crafts – The Karigars of India. They inherited the skills through generations. Some of them worked on craft for seven generations and had to quit a year ago to sustain their family. I was left speechless as I knew that fast and glamorous fashion outshines the heritage, the skills and the human touch.

(Me learning innovative techniques of natural dying with Dr Ismail Khatri)

( artisans doing block printing in workshop)

(blocks blocks everywhere)
        The dark side of fashion overlooked, may it be a greenhouse effect, water pollution or exploitation of natural resources like petroleum to make man - made fiber. The landfills have become an important concern. Study says that only in UK $144 m worth clothing is discarded each year. The most love cotton is grown with excessive use of water and pesticides. Which create dangerous deceases in farmers who are involved in cotton cultivation and their poor conditions are some bitter truths which have been overlooked. The Rana Plaza disaster in Bangladesh was an eye opener incident for me and many alike, which made us think hard that-

  • Do we loving clothes which are dyed in blood?
  • Isn’t it there right to be treated as human?
  • Why they are deprived of fair wedges and fair working conditions?
  • Do we really want to look good in the clothes for which someone is getting exploited?

         My conscience didn’t allow me to do that. I wanted to treasure the human touch, the skills, which generations have prevailed and the textile heritage which India celebrates. How is this possible without a Revolution when the fast fashion has engulfed us with glamour and style.

        It is only possible when we respect each piece of clothing for it is a time consuming process and is a joint efforts of many hands working tirelessly to satisfy our hunger of styling uniquely.

     This is possible when we understand that sustainability is not just a trend but a culture to be followed.