We in today’s world are surrounded with harmful chemicals. In fact we wear them 24/7 in our day to day life without realizing its harmful effect on our environment. We love to wear varieties of colors and to quench this thrust many harmful synthetic dyes are used. These dyes are not biodegradable and when mixed in water bodies, dioxide water so the oxygen level deteriorates in water causing suffocation for water lives. It enters the food cycle and thus causes great damage to soil and human health

Similarly we love to wear conventional cotton for its super comfortable and breathable properties. Though cotton is a natural fiber its crop is water and pesticides extensive, which progressively causes infertility of lands and severe health damages in farmer.

We as a brand never want to compromise on the environment and decided to follow sustainability at core. We use pure and organic raw materials which are soft on human health and environment. We focus on using organic cotton and natural dyes for our fabrics which are completely biodegradable and have minimum footprints on the environment.Our cotton is hand woven and thus does not use any electricity in production. We do not bleach our cotton and do not expose them to chemical softeners, thus there is no exposure which lessens the strength of fabric.

Organic cotton is farmed in drought prone areas and it is rain fed. Its seeds are not genetically modified and the whole process like ginning, spinning and weaving is done by hand.

Since our organic cotton is not exposed to chemicals in the entire production cycle, it requires little extra care. Organic cotton is much stronger than conventional cotton as it is not exposed to any chemicals which are responsible to weaken the filament strength.

• To maintain the texture of organic cotton and natural dyes we highly recommend using natural detergents for washing. This not only helps you to maintain texture and longevity of your garment, but helps your health and environment too. Household detergents come with strong alkali and bleach which are not good even for your synthetic clothing and environment too.
• No matter whichever material your cloth is, wash it only when they are actually dirty. As every cycle whether it is hard or gentle it tends to loosen the filaments and some of them are broken with every wash making the fabric weak. This also applies to your synthetic and conventional cotton garments.Dissolve detergent in water and then soak garment.
• It is advised to wash organic cotton and natural dye clothing in cold water. Give it a hand wash or a gentle machine wash. Natural dyes with darker shades tend to bleed soak it separately and use 1/4 cup of vinegar for the final rinse, which helps color to bind stronger and they last longer. Do not bleach the garment.
• Direct sunlight is harmful for natural dyes and it can fade them. Keep garments far away from direct sunlight and dry them in shade. 
• It is recommended to wash all garments with prints inside out. This helps the color to fix your garment and it will last longer.