The Story

The Story 1

 Varsha Savla

Founder & Creative Director

Pipariya, a small town in MP near Panchmadi which is in close communion with nature.

Varsha Savla, hails from Pipariya and got all the love and freedom from her parents which shaped her into a bold and confident person. Varsha is a fun loving free soul, is an artist and explorer by nature.

As a young girl, she loved styling and dressing up. Experimenting with fashion and clothing and blending together different styles have always been of interest. This early love for clothing shaped her passion.

Her believe is – “We all have abundant untapped potential, and expressions are the best tools to explore and shape that potential.”

The Brand

Varsha Savla founded UV Creations in 2014 as a customized design studio with a dream to cater ones styling needs with customized outfits. During the journey, she soon realized that there are a lot of leftovers fabrics. And her love for clothing didn’t allow her to waste these. This diverted her attention towards the ethical practices and compelled her to learn about fashion and its consequences.
During her research she visited different places and met different people who are the backbone of Indian fashion- the weavers, craftsmen etc. – she saw their talents and skills in person, and also learned about their problems.
All these things summed up and ‘Expressions’ took its shape as a Sustainable Fashion Brand.


The Culture

Expressions by UV: Where Sustainability is not just a trend, but the Brand Culture and core value. Elegant playful styling is the essence, and handcrafting is the soul of each of our designs at Expressions by UV.

We at Expressions do our best in practicing sustainability in following ways.

  • Building products with zero waste. 
  • Use of natural fibers, hand-looms, and organic cotton with naturalist and Azo free dyes.
  • Working with weavers and craftsmen at grass-root level to sustain the rich textile heritage.
  • Empowering rural women by providing them work opportunities and help them improve their social lives and financial status.
  • Collaborating with different NGOs and producing collection to cater their basic needs.
  • Redesign and Up-cycle with excess fabrics and other old clothing, and turn them into something new and elegant.

‘Expressions by UV’ is for every woman who is bold, confident, responsible, decision maker, playful and always full of love and life! She is also a nature lover, and empowered with knowledge she makes smart and conscious choices for herself and the planet.

‘Expressions by UV’ is your story.