News — sustainable fashion RSS

Ghandi - A thought

Weaving has been a culture through generations which sustain lives of wide population in India and help us to keep our textile heritage alive. Gandhi Ji had beautifully addressed this in his thoughts - "There is no beauty in the finest cloth if it makes hunger & unhappiness." The grass roots realities has changed and worsened by this current pandemic situation and needs some urgent attention of government, design fraternity and consumers. Celebrating Gandhian thoughts in its essence will be true tribute.

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Why Sustainability should not be a trend?

Being a mom my passion to give everything pure to my son was the actual start for me to find solutions on organic food.  Designer in me thought why “Organic” should be limited to food where apparels are intimate part of our lives too.             Upcycling is my interest as my love for clothing never really allowed me to waste fabric. I started believing in Sustainability when I met Guardians of weaves and crafts – The Karigars of India. They inherited the skills through generations. Some of them worked on craft for seven generations and had to quit a year ago to sustain their family. I was left speechless as I knew that fast and...

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The Grey Scale

Being a girl, I often find myself searching the closet for choosing right attire. at times, i even take out 10-15 clothes to try and still feel that i want something more to content my hunger of styling. This often happens on busy days, where I have official meets and family brunch or have to join friends in clubs right after my office and on these days….. I often opt for Gray!   I love to use different shades of gray, as it gives enormous possibility to team up with different shades and colors. It is Neutral, dignified, sophisticated yet professional color. it is the color of knowledge, wisdom and intellect. it also awakes feelings of calmness, composure & relief. it is...

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